AVANSER’s online integration allows call data to be reported into Google Analytics (GA). Calls resulting from a visit to a tracked website will appear as Events on GA. AVANSER’s integration can be customised to include additional key information about the call, ready for reporting (contact us for a full list of data). Calls pushed into GA can also be selectively filtered, allowing the exclusion of calls that are not deemed relevant. The advantage of the AVANSER integration is linking call events to online marketing, further defining conversion and improving online tracking.
AVANSER code is included in the website to be tracked. When a visitor visits the tracked website, AVANSER reads the visitor’s Google cookie and uses the data to display a unique tracking number. If the visitor calls the displayed tracking number, AVANSER attributes the call to the specific source/medium/campaign from which the visit originated and automatically pushes that data to GA. The call is then entered into GA as an Event, along with the details of the call and the attributed online marketing channel.
Contact us for more information on how this integration can help your business.