As the only CarSales approved integration, this partnership combines the benefits of two specialised platforms, which means dealership stakeholders can now gain instant visibility into the complete buying cycle of an average Carsales customer, tracking a lead from the initial online engagement all the way through to the phone call and beyond.
How the integration works
AVANSER assigns a unique tracking number to each marketing channel; this allows the accurate tracking of each online visitor to the dealership website.
When a call is made through any of these tracking numbers, the call data is captured by AVANSER and pushed into the AutoGate Pro system.
The following details are passed to AutoGate Pro along with a unique identifier (Dealer ID) of the dealer who took the call, including the vehicle type related to the inquiry (car, boat etc.)
Through your AutoGate Pro screen, stakeholders are able to view 3 types of data:
Call related details:
1. The caller’s number
2. Where the caller is located
3. Call duration
4. Call start/end times
5. Call date
6. Clickable link to the recording of the call (only available if the call was recorded)
Online marketing details:
7. Online marketing medium (paid ad, organic search or referral from another site etc.)
8. Online marketing campaign (which specific campaign delivered the call)
9. The landing and conversion pages of the user browsing on the Dealer website
Details needed from the clients:
10. AutoGate Pro’s username and password (needed to set the integration)
11. Dealer IDs (to help track Individual dealers)
12. (Individual) Answer-points for each dealer*
13. Details for marketing channels to be tracked
*An answer-point is the phone number that you ultimately wish to receive the call on. E.g. the unique tracking number pushes the call through to your personal number (answer-point).
These details, combined with any other existing transactional records on AutoGate would enable the user to nurture that lead in the future.
Call AVANSER on 1300 621 460 to take advantage of our FREE EOFY integration offer.
Offer ends June 30, 2017.
Please Note: Offer is for AutoGate Pro users only.
