AVANSER 2017 year in review.


It has been a fantastic year for the AVANSER team as we hit a big milestone of 11 years in the Australian call tracking industry. We have introduced some great new products to the market, continued to expand our team and have welcomed lots of new clients!


Most importantly our team have worked extremely hard to continually make our customers’ experience the very best!


We are proud of what we do and would love to share with you our highlights from 2017:



At the beginning of the year AVANSER appointed General Manager Rebecca Ryan to brace for exciting growth.  We have made some fantastic progress with Rebecca on board.

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Our team handled over 5,000,000 calls in 2017

 That is 1,585 working days. Which is equal to 6 ½ years of continuous phone calls. And still counting!


We were accredited by Google as a tech partner! Earlier this year we announced that AVANSER had been approved by Google to become a registered Google Analytics Technology Partner. This was a fantastic accreditation and really opened doors for us and our clients.

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We welcomed some more great new talent to the AVANSER team:

Harry Brant – Integrations Manager                      Rebecca Ryan – General Manager

Mat Lofus – Systems Administrator                        James Fletcher – Software Engineer

Joshua King – Junior Software Engineer                 Sophie Lyons – Marketing Manager

 Edward Latter – Business Development Manager

 Our Integrations

AVANSER have a reputation for our comprehensive integrations suite and in 2017 we made some worthy additions to our lineup:




We also released new versions of some of our existing integrations:



We pride ourselves on the options we provide to our clients when it comes to displaying their AVANSER data. We have many exciting new integrations awaiting development in 2018 so stay tuned!

See our integrations


The AVANSER product portfolio has gone from strength to strength in 2017;  Here are just a few of our achievements:

This year has seen many clients move over to SIP, our cloud-based phone system. This platform offers clients a cloud based phone system, so no need for any hardware, saving time and money and removing the need to upgrade old systems.  As this technology grows and the NBN start rolling out into new areas we will see more and more clients move over.


We significantly updated our cloud-based call centre product ARTIC. We incorporated outbound calls into ARTIC and made it compatible with SIP. The reporting has been overhauled to allow for agent-specific metrics & improved summary details. Additional features such as customisable break times were added, making it the most cost-effective & robust cloud-based call centre on the market.


We launched Call Evaluation Plus, a fantastic add on to Call Evaluation. The client simply provides us with the key objectives and what information they want to obtain from the call; we then translate this into meaningful data and provide this to the client. The beauty of this product is that it removes the labour costs involved to evaluate each call, saving the client a significant amount of time and resources.


AVANSER has been known for its robust and capable API integration for a long time.  In 2017 we took things a step further with the addition of our Provisioning API to our current stack of API options. This new API allows for autonomous creation of services between clients systems and the AVANSER engines. This has created significant efficiencies for our clients who have utilised this new API. AVANSER supports many custom integrated solutions that work directly within their own infrastructure, helping our clients achieve their goals where the phone call is of critical importance to their business.


We developed two versions of our Dynamic Numbers making it simpler than ever! Our Customers told us that whilst our technology is flexible and is the most accurate version of dynamic number insertion available, it is difficult to install. We listened and earlier this year we launched a new version, keeping our best in class technology in both versions but making the new version much easier to install.

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We’ve also had lots of fun along the way: