AVANSER’s online integration allows call data to be reported directly into Google DoubleClick. Calls resulting from a visit to a tracked website will appear as Conversions in DoubleClick. The advantage of the AVANSER integration is being able to measure exactly how many calls your PPC campaigns are generating.
AVANSER code is included in the website to be tracked. When a visitor visits the tracked website by clicking on a DoubleClick PPC ad, AVANSER reads the visitor’s Google cookie and uses the data to display a unique tracking number. If the visitor calls the displayed tracking number, AVANSER attributes the call to the specific PPC campaign and ad from which the visit originated and automatically pushes that data to DoubleClick. The call is then entered into DoubleClick Search as a conversion against the advertiser, campaign, ad group, ad and associated Floodlight Tag.
Contact us for more information on how this integration can help your business.